Qualifications

Marketing
  • Introduced 9 brands
  • Managed double digits budget
  • Prepared local strategy based on consumer needs and consumer insights
  • Leader for Central/Eastern Europe assigned projects
  • Managed in the same time 4 advertising agencies
  • Produced 5 local TV spots
  • Introduced brands/sub-brands with integrated campaigns – internally rewarded

Media

  • Managed in the same time 4 media agencies
  • Achieved best media conditions in the local markets
  • First to introduce “solo spot” on Romanian market

Research
  • Beside traditional quantitative and qualitative researches, used ethnography study and as well brand penetration study
  • Used consumer insights concept




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